SendNexus + Raiser’s Edge CRM

Engage Supporters and Beneficiaries. Maximize Your Blackbaud Investment.

Your Raiser’s Edge CRM is a powerful engine for managing donor relationships. SendNexus turns that data into action - connecting you to the right supporters at the right moment with personalized, high-impact text messaging.

Whether you’re running a giving day campaign, sending event reminders, communicating with your supporters about your mission, or stewarding major donors, we make it easy to activate your CRM data, without adding overhead to your team.

Key Use Cases

Donor Segmentation

Target based on giving history, engagement score, or program involvement.

Text-to-Give

Launch giving campaigns from saved CRM queries and automate follow-up messages.

Major Donor Outreach

Deliver personalized messages at key stewardship milestones.

Event Mobilization

Promote events, confirm attendance, and follow up—right from Blackbaud lists.

Two-Way Chat

Engage in real conversations or scale with our AI-powered chatbot.

Record Engagement

Save engagement right back into CRM with interactions automatically created on constituent records for each incoming/outgoing message.

Acquire new audiences

Send messages to your finder files and or prospect lists and automatically create new Constituent records in CRM when they respond.

Database Activation

Send targeted service and program updates to existing and prospective supporters using CRM data.

Integration Details

  • Native integration with Raiser’s Edge CRM
    • Ad/Hoc & Query integration
    • Finder file/marketing lists integration
    • Create new constituent records on replies from a contact that does not exist in CRM
    • Creates interaction records on CRM constituents for each incoming/outgoing message.
  • No custom development required
  • Full-service setup and support included
  • TCPA/10DLC compliant from day one
  • Optional: segment-specific campaigns for recurring donors, lapsed donors, or first-time givers

Your Fundraising Ally

SendNexus isn’t just a texting tool - it’s a full-service extension of your fundraising team.

We handle:

So your team can stay focused on what matters - raising more money and deepening relationships.

Ready to See It in Action?

Let us show you how SendNexus can unlock more value from your Raiser’s Edge CRM.